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Research Department Overview and Consulting Services
A wide variety of research services are available from Central 1’s Research department. They include both dues funded projects such as the annual Products and Services Study, CI Update and MarketSmarts as well consulting services including Member Surveys, Benchmarking Studies, Mystery Shops and Financial Service Reviews.
Another valuable collection of research available from the department is the Annual Research Package. Each year the department produces a wide variety of research and competitive intelligence to help credit unions keep abreast of current market trends, product developments and the overall competitive landscape.
Central 1 Credit Union has also entered into a variety of research partnerships which allows credit unions to access research reports specific to the credit union industry. Reports are available from:
Filene Research Institute (www.filene.org)
Conference Board of Canada (www.conferenceboard.ca)
Council on Financial Competition (https://cfc.executiveboard.com/public/default.aspx)
For more information regarding the services available from the Central 1 Research department please contact:
Maja Rusinowska
mrusinowska@central1.com
Market Research Coordinator
Phone: 905.282.8505
Diane Dunn
ddunn@central1.com
Senior Research Analyst
Phone: 905.282.8436
Jim Walker
jwalker@central1.com
Research Manager
Phone: 604.730.6445
Janet Daniel
jdaniel@central1.com
Manager, Research
Phone: 905.238.9400
Member Surveys
Evaluating member opinions / perceptions / loyalty or satisfaction levels is not simply asking the question: “Are you satisfied with our service or will you continue to do business with us?” It is discovering if member satisfaction, perceptions and past and possible future behaviors will earn the credit union additional share of wallet and successful referrals.
Central 1 Credit Union’s membership research approach and analysis will explain what components of customer service the credit union excels and what areas may need improvement. It will also measure whether or not the credit union is achieving its stated goals and objectives outlined in the strategic plan. Every question asked on a member survey must be able to provide the credit union with actionable information; Central 1’s fully customized member surveys achieve that goal. Finally, the finished report will provide short term and long term plans of action to ensure the results of the research are used in the most effective manner.
What are the benefits of working with Central 1 Credit Union's Research department?
1) You will be working with a full time group of dedicated marketing professionals who understand credit unions and the environment which they conduct their business
2) Immediate access to a wider group of Central 1 staff and departments, who when needed, are able to provide expert advice and support
3) Exclusive access to major provincial and national research studies which allow credit unions to benchmark a variety of performance metrics
For more information or to receive a quote please contact:
Jim Walker
jwalker@central1.com
Research Manager
Phone: 604.730.6445
Janet Daniel
jdaniel@central1.com
Manager, Research
Phone: 905.238.9400
