Marketing Campaigns

CreditMaster® Cooperative Marketing Program

Flexible, readvanceable and uniquely positioned as a powerful financial planning tool, CreditMaster® is reinventing what a mortgage can do.


Central 1 is excited to introduce you to the reinvention of its marketing – a top tier, cost-effective program that’s designed to fit your credit union perfectly.

The CreditMaster® Cooperative Marketing Program represents the most integrated, creatively ambitious communications package in the product's history. With an engaging promotional video as its highlight, the campaign's trademark visual style is unlike anything else in the competitive landscape.

 

Preview the CreditMaster® Promotional Video

CreditMaster - The Perfect Mortgage from Central1Marketing on Vimeo.

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Marketing Campaign Elements

Click the image above to view the campaign elements available through the CreditMaster® Cooperative Marketing Program.

 

Cost

Enjoy the benefits of a professionally written, designed and produced marketing campaign at a substantial savings to you. The cost to participate in the program is based on your credit union's asset size. Note that every campaign includes usage rights to the CreditMaster® promotional video, in additon to the other elements you can choose from. 

Asset Size

Number of Elements Included
(in addition to the promotional video)

 Cost Additional Elements
<$100M Up to 4 elements  $1,495  $200
$100M - $200M Up to 5 elements  $2,995  $250
$200M - $300M Up to 6 elements  $4,495  $300
$300M - $900M Up to 7 elements  $5,995  $350
$900M - $5 Billion Up to 8 elements  $7,495  $400
> $5 Billion Up to 9 elements  $8,995  $450

Many of the elements can be customized with your credit union logo and information. Further customization is available at an additional cost, and can be easily incorporated with the welcome participation of your marketing team. A detailed estimate will be provided in advance.

 

Timing

One of the benefits of ordering this campaign is that it is already fully developed and designed. The elements can be updated and ready for print within a matter of days. We will work with you to identify and meet your timelines.
 

Licensing

We have developed a license agreement that provides you with the right to use this campaign for a period of 12 months from the day your campaign launches. Want to run again? No problem. Credit unions wishing to run the campaign can renew their license agreement for 50% of the initial purchase price for each subsequent run.
 

How to Order

  1. Download and complete the CreditMaster® Order Form and License Agreement.
  2. E-mail or fax these documents to the Marketing & Creative Services department (contact details below).
  3. Once received, we will send you an estimate for approval (including any additional elements, special customization or printing requested, if applicable).
  4. We will send you proofs of your chosen elements, highlighting the areas that your credit union can customize.
  5. You send us the specific details required to customize your campaign elements.
  6. We update the campaign elements and send proofs to you for final approval.
  7. Once approved, we will either provide you with final print-ready files or send them out for printing (if you would like us to manage your print job).


Contact

Erin Welch
Marketing Project Coordinator
Email: marketing@central1.com
Tel: 604.730.6446
Fax: 604.730.6434